Is your webshop turning a profit? As a webshop owner, it is good to know that it is easy to expand your webshop to countries such as Germany, the UAE, The United States and France.
Every year there are countless webshop owners who want to sell their products abroad. The growth opportunities are there for the taking, especially in the field of online marketing – as it is a lot easier in other countries to score on the same keywords as in, for example, the Netherlands as the Netherlands is several steps ahead in the online field. The Belgians and Germans are struggling to keep up with the Dutchies.
Why translate your webshop?
There are some obvious advantages to an international webshop, such as a larger target group and a larger market, but these are only two! A webshop translation pays off.
- Cross-border e-commerce is currently booming. Consumers are buying more and more online and are increasingly attracted to foreign brands and retailers, which presents a great opportunity for brands and retailers looking for (international) growth.
- Increase in sales – with an international strategy, you can increase sales exponentially.
- It is simple to activate your webshop across the border. Translate your website, make sure you comply with the rules of the country, and make sure you find the right fulfillment party and … you’re good to go!
- You extend the sales cycle of products. Does your product go out of fashion in the Netherlands, is the collection out of date, or is the product no longer selling like it used to? Then, like many other parties, you can simply offer the products in Germany or Belgium.
- You reduce dependence on one market. It is expected that e-commerce in Germany will be worth around 58.5 billion euros by the end of 2019. This is an increase of about 9 percent and 5 billion euros, compared to last year!
Before starting a webshop abroad
Before starting your business abroad, it’s a good idea to conduct an internal business analysis that will help you identify your specific resources, capabilities, core competencies and unique value proposition. These undoubtedly work well in the Netherlands, but will they also succeed abroad? Also realize that the foreign market has its own cultural, economic, market and government environment. Creating a localized business plan will help you increase your success, need help? Feel free to let us know!
Why one go-to international translation agency?
Expansion doesn’t have to be difficult, but it’s not child’s play either. There are several factors to consider, from your goals in the foreign market and the current regulations and laws in the specific country to the segmentation of your ideal target audience. The last factor should certainly not be overlooked. What triggers the buying behavior of your target customers, and how do you account for cultural differences?
You’ll need to consider more than just language differences, official currencies, and the most popular payment methods. Marketing to generate brand awareness is key. Have you thought about conducting international keyword research? This is what Your International deals with on a daily basis. Not only can we provide you with comprehensive information about the possibilities in Germany, Belgium, and France, but we can also assist you with the execution of an international marketing strategy, translations, and content creation.
By working with a single partner, you ensure that consistency and quality remain high. This is because your consulting partner understands your needs and focuses directly on your requirements.
Speaking of doing business internationally, did you know that not only products but also services can often be copied one-to-one with just a minor adjustment?
Are you wondering if your webshop would succeed abroad? Let us help you explore the possibilities!